Your guide to email marketing
It doesn’t matter if you’re selling a product, service, or experience, small businesses all have to find creative and cost-efficient ways to sell their brand to a broader audience. Email marketing seems very old-school but let me tell you it’s an absolute must!
Whether you’re a well-established brand launching a new product or a new startup promoting your grand opening, an effective email marketing campaign is key to promoting and growing your business, increasing revenue, and expanding your markets. A typical email has the potential to generate up to $42 for every $1 spent. With a 4200% ROI, it’s so important to bring your A-game to your email marketing strategy.
So let’s make you some money. This guide will break down the essentials of developing a killer email marketing campaign.
Email Marketing Strategy
Define Your Audience: This is an absolute must! You need to have a clear idea of who your audience is in order to effectively communicate with them.
Signup Sources: Diversity where you are collecting emails. There should be a signup form on your website, social platforms and any other modes of communication you send out to your audiences.
Segments and Flows: Identity smaller groups from your larger email list to curate relevant messaging for that specific segment. Flows should be in place to automate communications like welcome emails or an abandoned cart.
Frequency and Goals: Each email should have a clear call-to-action (CTA). You’ll want to set goals and timelines for a promotion, new product/service or an announcement.
Content Creation: A strategy may be easy to put together but coming up with content can be tricky. Your audience wants to feel like a VIP getting the inside scoop on your brand but keep the content to a snapshot of relevant information.
Scheduling: Planning ahead and scheduling sending your campaigns will save you a lot of time and ensure you don’t miss an opportunity to engage with your subscribers.
Measure Your Performance
Opens and Clicks: Once you know where you stand in terms of campaign performance for your industry by comparing open/click rates, you can start taking steps to improve with tools like A/B Testing. Low open rates, for example, could indicate that your subject lines aren’t enticing people to open your campaigns.
E-commerce Data: If your email marketing is connected to your store Your reports will show you how much money your campaigns and automations make, as well as total orders and their average revenue.
Website Visits: The campaigns you send can help you direct more traffic to your website or online store. You can create segments from this data, trigger an automation, and even set up a retargeting email to a customer who has navigated to or away from your website.
Types of Emails
Promotional: Almost half of your audience subscribes to receive discounts and savings.
Product Launch/Announcement: An email is a perfect way to persuade your customers to learn about your new product or latest announcement.
Welcome: The majority of your new subscribers expect a welcome email immediately after joining your mailing list.
Abandoned Cart: An abandoned cart email is your opportunity to recover some of those sales when a customer doesn’t complete their order.
Re-Engagement: This is a great way to win back customers who have stopped opening or clicking your marketing emails.
Feedback/Review: Encourage your customers to leave reviews or provide feedback on a product, service or experience.
Informational: Is there something important your audiences need to know? Sending an informational email is a great way to keep them in the know.
Best Practices
Experiment and deliver your emails at the right time and frequency
Create curiosity in your subject lines
A/B test your email campaigns
Write engaging email copy and subject lines
Use high-quality visuals and clear CTA’s
Keep your email list clean
Automate your messages
Make your emails time-sensitive
Reward loyal email subscribers
Integrate email marketing with social media
WORK WITH US!
Still overwhelmed? Don’t have the time or resources to commit to your own email marketing strategy?
Running a business is not easy and I know you have a lot on your plate. To make your job easier I will work with you to create an email marketing strategy that takes the last-minute planning off your to-do list.
